Ask ten videographers what a promotional video costs and you'll get ten different numbers. That's not because anyone's hiding the ball. It's because "a video" can mean a two-hour phone shoot or a three-day production with a full crew, and the price follows the work. So before you can budget properly, it helps to know what you're actually paying for.
What actually drives the cost of a video?
Three things move the price more than anything else. The first is shoot time: a couple of hours on location costs a fraction of a full day, and a full day costs a fraction of a multi-day production. The second is the edit. A quick, punchy social cut is quick to turn around. Colour grading, motion graphics, licensed music and multiple rounds of revisions all add hours, and hours are what you're paying for. The third is how much you walk away with. One finished video is one price. A main video plus a handful of shorter cut-downs for Instagram, TikTok and your ads is another.
How you plan to use it matters too. A video that's only going on your own social channels doesn't need the same polish as one you're putting money behind in paid ads, where every euro of ad spend is riding on the creative.
Typical promotional video costs in Ireland
Here's the honest lay of the land in 2026, based on what independent videographers and small studios around the country tend to charge. Treat these as ballparks, not quotes.
At the lower end, a single social media shoot with an independent creator usually starts somewhere around €350 to €600. That gets you a focused half-day on location and a batch of short videos built for Instagram and TikTok. Step up to a proper promotional video for your website or ads and you're typically looking at €700 to €1,500, depending on the shoot length and how involved the edit is. A full brand film with a bigger crew, a scripted concept and a longer production runs from around €2,000 upwards, and there's really no ceiling once you add actors, locations and studio time.
Bigger agencies sit well above these numbers, often starting in the low thousands for even a straightforward job, because you're covering account managers and overheads on top of the actual filming. For most small and medium service businesses, an independent or small studio hits the sweet spot of quality and value.
Social media video or a one-off promo?
This is the question that decides most of your budget, so it's worth getting right. A one-off promo gives you a single polished centrepiece: the video that lives on your homepage and anchors your ads. Ongoing social content is a steady monthly stream of shorter videos that keeps you visible and builds an audience over time.
Per video, the ongoing route usually works out cheaper because one shoot day gets spread across weeks of posts. If you're a service business trying to stay front of mind and turn followers into customers, that consistency tends to do more than one big video ever will. Plenty of businesses do best with a mix: one strong promo to set the tone, then regular social content to keep the momentum going.
Have a look at how each one works: social media video and promotional video.
How to get the most from your budget
The biggest saving on the table is batching. One well-planned shoot day can produce a month or more of content if you go in with a clear list of what you need. Paying for two separate half-days because the first one wasn't planned properly is the most common way businesses waste money on video.
Repurposing is the other one. A single promo shoot can be cut into the main video plus a dozen short clips, so one investment feeds every platform instead of one. And spend where it counts: the video that shows your work or answers a real customer question will nearly always earn more than a slick logo animation. Put the budget behind the content that leads to bookings.
So what should you actually budget?
If you're a service business in Dublin or Leinster testing the water, a few hundred euro on a social shoot is a sensible place to start, and you'll see quickly whether video moves the needle for you. If you already know video works and you want a proper promo behind your website and ads, budget in the four-figure range and treat it as the asset it is. Either way, the honest answer is that the right number depends on what you're trying to achieve, so it's worth having a quick chat before you guess.